Samantha Hook is the creator and leathersmith behind Tidal Theory and co-owner of Hook and Hide.

Born and raised in Hawai'i, Sam has always drawn inspiration from the natural beauty and rhythms of home.

Her creative journey spans years as a Professional Photo Editor and custom jewelry designer before discovering a passion for leather craft and founding Tidal Theory in 2015. Through her work, Samantha combines traditional craftsmanship with thoughtful design, creating pieces that are both functional and enduring.

The ocean remains at the heart of her creative process. As Samantha explains, “The ocean influences all of my designs, reflecting my love for the water and the powerful forces that shape its tides.” This connection to nature continues to inspire every piece she creates, bringing a sense of place, purpose, and authenticity to her work.